AI Visibility · Local SEO · Google Business Profile
When someone asks ChatGPT for a contractor in Lewes, are you the answer?
Nearly half of people now ask an AI assistant for local recommendations, and the assistant names one or two businesses, not ten. I make sure one of them is you.
The problem
Most local businesses are invisible to AI, and don't know it.
Ask ChatGPT, Gemini or Perplexity for “the best HVAC company near Rehoboth Beach” and watch what happens. It won't show a page of results. It will name two or three businesses and move on. If you're not one of them, the customer never sees you, never visits your site, never calls.
The numbers are blunt
Independent research puts it plainly: AI knows about 93% of local businesses but has accurate details for barely half, and it fills the gaps by guessing. 83% of restaurants never appear in an AI recommendation at all.
The new page one
Being on page one of Google used to be the goal. Now the goal is being the one name the assistant says out loud. The businesses that get named average 133 Google reviews; the ones that don't average 11.
What actually drives AI recommendations
It isn't magic, and it isn't page speed. It's five things.
AI assistants don't browse the web like a person. They pull from a handful of trusted sources and repeat what those sources agree on. Here is what moves the needle, in order.
- 01
Reviews — volume, recency and what people actually say. I set up a simple review system: QR card, post-job text, response templates, and a monthly check.
- 02
Google Business Profile — every field filled, right categories, services, hours, photos, posts. I rebuild it field by field and keep it current monthly, with your real project photos.
- 03
Listing consistency — the same name, address, phone and category on Foursquare, Apple Maps, Bing, Yelp and the directories AI reads. I audit, correct and lock down every listing.
- 04
Your website — plain-language service pages, FAQs, location pages and structured data a crawler can read without running scripts. I write pages for how people ask, with schema markup and crawlable code.
- 05
Video and photos — indexed YouTube video with transcripts, real images on your site and profile. Shot on site, uploaded with transcripts and chapters, embedded with video schema.
Technical SEO, page-speed scores and keyword stuffing barely register. Most of what businesses have been paying for isn't what AI is looking at.
What's included
An AI Visibility program, not a one-time fix.
AI answers change every week, so the work is ongoing. Here is what a month looks like.
Month one: the foundation
A free audit — I ask ChatGPT, Gemini, Perplexity and Google AI Mode the ten questions your customers ask, and show you exactly where you appear and what they get wrong. Then your Google Business Profile rebuilt field by field, listings corrected across Foursquare, Apple, Bing, Yelp and the local directories, a review system set up with your first campaign sent, and service pages, FAQs and Lewes / Rehoboth / Milton / Millsboro location pages written and marked up with schema.
Every month after
An AI visibility report — the same ten questions, re-run, with screenshots. A Google ranking report for your services and towns. One new piece of content: a project FAQ, a service page update or an indexed video. Profile posts, photo uploads and review responses, and listing monitoring so nothing drifts. Add-on: a quarterly on-site photo and video shoot, so the content AI reads is your real work, not stock.
How it works
Three steps, starting free.
- 01
Free audit. You give me your business name. I come back within three business days with screenshots of what AI says about you and your top competitors.
- 02
Fix the foundation. Month one, I rebuild your profile, correct your listings, set up reviews and write the pages AI needs to read.
- 03
Show up, then stay there. Every month you get a plain-English report with the AI answers and Google rankings side by side, plus one new piece of content.
“Our website didn't show anywhere before we had Sunny72 Creative redesign our old site and add SEO to get us seen on Google. It made a big difference!”
Frequently asked questions
Questions about AI Visibility
Is this the same as SEO?
It includes local SEO, but the target is different. SEO aims for a spot on a results page. AI Visibility aims to be the business an assistant names in a one-paragraph answer. The signals overlap; the work is weighted differently, toward reviews, profiles, listings and plain-language content.
Do I still need Google?
Yes. Google's own AI Mode and AI Overviews draw heavily on the Google Business Profile and the Local Pack. Businesses in the Local Pack are recommended by AI about three and a half times as often. The program covers both.
How long until I show up?
Profile and listing fixes usually register within four to six weeks. Review volume and content build over months. I report every month so you see the movement.
What does it cost?
Month one, with the audit, profile rebuild, listings and pages, is a flat fee. The monthly program is a 12-month agreement. Ask for the current rate sheet, or start with the free audit and decide after you see where you stand.
Do you work outside the Lewes and Rehoboth area?
Yes. I serve Sussex County, Delaware, and I still work with clients in Bucks County, PA and Mercer County, NJ.
Let's make your business the answer.
From the Google map pack to ChatGPT, I build the visibility that turns local searches into calls. It starts with a free audit, and it takes three days.